Mul-T-Lock is a strong and dynamic global company, that hasn’t stopped growing since it was first founded in 1973. With a constantly increasing portfolio of advanced products, prominent presence in almost 100 countries worldwide, and new selling units established every year in high-potential markets, Mul-T-Lock’s future looks very promising indeed!
One of Mul-T-Lock’s greatest assets in the highly competitive international marketplace is its BRAND: our name and muscleman logo are familiar to millions around the world. But that is not enough. Our vast and rapidly growing operations necessitate a much broader statement - a fully developed, unique and unified brand language that consolidates our brand identity, conveys a clear and consistent message, and presents us to the entire world as one solid, powerful entity.
This new BRAND MANUAL constitutes a major step forward in the ongoing effort to develop and protect our brand. The comprehensive guidelines you will find herein have been thoughtfully put together, to accommodate the company’s continuing change and growth and empower our brand.
To maximize its effect, we now place this powerful tool in your trustworthy hands. We rely on each and every one of you, our dedicated partners, to use it widely and wisely in your own markets sothat together we will ensure:
Mul-T-Lock - One Brand, One Voice!
Sunday, 10 June 2012 05:30
Friday, 31 December 1999 00:00