Over the past two years, Sonoma County Vintners, Winegrape Commission, and Tourism Bureau have worked to establish a common identity for Sonoma County. We felt it wasn’t just enough to share the “Sonoma County” name; we needed to know what that name stands for and how it differentiates us from other wine regions throughout the world.
Sonoma County Identity Guidelines
What you see here is the culmination of that work in the theme “We are Sonoma County.” In short, here is the essence of the Sonoma County brand. It isn’t just a logo or what we call it, it’s what Sonoma County is.
We’ve defined the character of this region as genuine, independent, and adventurous. Likewise, our core audience can be described as “experience seekers;” confident, independent thinkers with natural curiosity and a sense of discovery, exploration and experimentation that leads to making informed choices.
What better way to experience wine than where it all began – the birthplace of California’s modern wine industry? This makes us unique among premier wine regions. It gives us a foundation of more than 150 years of wine making and the personal histories for our stories.
However, deciding who we are means nothing if visitors and wine drinkers don’t know about us. We encourage all of our partners countywide to use the brand mark as a visual way to tell our collective stories. You are part of the story that makes Sonoma County unique.