We have the opportunity to build a memorable university.
Our position has been defined. Our tools and resources are ready to use. Now it is up to us to bring it all to life and stay true to the people, programs and services it represents.
As we strive to capture the essence of our university in our everyday work, it is important to stay true to our brand.
University of Saskatchewan Visual Expression Guide
We did not choose the words in our university positioning statement by combing through a dictionary. Our language is a natural reflection of what we heard from our people when we asked them what was special and unique about the U of S.
We did not choose a smattering of green blocks in our designs based on our personal taste. Those who have soared over Saskatchewan have surely caught glimpse of the prairie patchwork of greens. Our signature graphic element is the product of our pride in where we come from and who we are.
Each and every piece of our brand has been crafted with care to reinforce our identity. We are responsible for using it consistently in our communications to support the goals of our university.
Our positioning statement says it best: We are a rising team that is building the future. We have a key role to play in ensuring that the U of S is not just a leader of today but also a visionary leader of tomorrow.