International Paralympic Committee Brand Book

Publicado en PDF Brand Identity Guidelines Download Recommends

Like the Paralympic Movement itself, the Paralympic brand has evolved dynamically over the years. Adopted in 2003, the Paralympic Symbol – the three Agitos, from Latin meaning “I move” – symbolises constant motion, always moving forward and never giving up. And its circular character embodies the bringing together of athletes from all corners of the world.

Ultimately, we strive for the Paralympic Symbol to be universally recognised throughout the world as representing sporting excellence and the Paralympic values of courage, determination, inspiration and equality. I believe the IPC Brand Book is a milestone that will drive us forward in a fresh and exciting direction.

Building greater awareness and understanding of the Paralympic brand and its values was one of six strategic goals the IPC set in 2011. To build brand awareness as a movement, we need to present the Paralympic Symbol consistently to the world.

Consistency is also important when it comes to terminology. In line with the World Health Organisation, the IPC is moving away from using ‘disability’. The word refl ects an interaction between features of a person’s body and features of society and normally infers that you are unable to do something.

When referring to a loss in body function or structure, or activity limitation, the term ‘impairment’ is now preferred when describing athletes. This shifts the focus more onto athletes’ abilities and what they are able to achieve.

Long term, the aspiration is that there is no need to use either word. Those who participate in Paralympic Sport are quite simply athletes. The inspirational message they send every day through their incredible sporting achievements can help bring about social change.

It is exciting that over the past years the word “Paralympic” has become increasingly used and recognised throughout the world. We want the Paralympic Symbol to be associated unequivocally with the word “Paralympic”. Therefore, to coincide with this brand book, the IPC has enhanced its own logo, giving the word more prominence.

The IPC Brand Book is intended to inspire everyone to uphold the integrity of the Paralympic Symbol and the brand as a whole, as well as to guide people about how to apply and protect it.

The Paralympic Symbol represents our athletes and our movement, and it should be considered both an honour and a privilege to use it. It is everyone’s responsibility to promote the brand and respect what it stands for wherever it is used.

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