Tracerco Brand Guidelines and Standards

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Making a Strong Impression
Tracerco is a world leading technology company providing unique and special detection, diagnostics and measurement solutions to our customers.

As Tracerco is a global business, we must make sure our collateral is consistent and accurately portrays the Tracerco brand, wherever we are in the world.

The brand guidelines and standards contained in this document define the style and tone of our brand communications. They describe the elements that make up our brand identity and explain how to apply them across all channels, so that you can ensure your communications are always correct and consistent.

For the first time, this document includes our new divisional logos for Analytical Services, Measurement Instruments, Monitors & Servicing, Process Diagnostics, Product Assurance, Reservoir Technologies, Radiation Protection and Subsea Technologies.

If you are having marketing materials or stationery items printed externally, rather than using internal templates, please download the required files from the marketing portal
and pass to your printer.

Our new identity range has been designed to make a strong initial impact. Our new material consists of standardised layouts that project a unified, professional look whilst enabling us to produce material quickly and easily.

To help with day to day items we have produced templates for letterhead, faxes, word template and report documents. To optimise efficiencies, the Tracerco logo appears in the same fixed position on all word document templates.

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