Universities Week 2014 aims to make university research relevant to the general public.
A theme has been developed by the Universities Week partners as the foundation for the campaign: Discovery, invention and innovation in university research is meeting past, present and future challenges right on your doorstep.
Activity will build on this to make personal connections and show how universities affect every aspect of our everyday lives. Our core positioning for the campaign is the everyday impact of research. This is summarised in our strapline Ideas for life.
The week will consist of a national and local media campaign, regional and local public engagement activity by universities and university museums and a flagship event for the week at the Natural History Museum.
This toolkit contains the brand identity and assets alongside ideas about how to secure compelling media coverage and run co-branded public engagement events.
By the end of the campaign we want the public to feel inspired by university research, to learn something new about how universities are helping to solve some of the world’s biggest challenges and feel that universities are relevant to them.
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vendredi 19 septembre 2014 20:00
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