With roots dating back to 1759, today GKN is a global brand that has embraced change and evolved into a world leader, with a proud heritage and an exciting future.
GKN plc Brand Identity Standards
Our brand is what sets us apart in the markets and the 33 countries in which we operate. It’s about how we are perceived in the minds of our many different stakeholders, it defines what people expect from us and should reflect what we stand for. It is essential that the GKN brand can be easily identified across the many different markets, cultures and countries in which we operate.
Brand identity refers to the visible elements that together identify and distinguish our brand. Different visual elements are used to represent the GKN brand and it is essential these are applied correctly and consistently to help support and strengthen our reputation. This includes consistent use of the logos and GKN corporate colours, the quality and style of imagery we use and the style of design of our communications.
This booklet sets out the visual elements and the principles of their use, as well as showcasing examples of the brand in action.