BRAND OVERVIEW
As our primary public face, the BC Hydro For Generations brand is concerned not only with the day-to-day business of meeting the needs of our customers, but also with communicating a highlevel and enduring vision for energy education, the environment, and our collective energy future.
While the Power Smart brand shares a great deal with its parent brand, its purpose is specific to providing helpful, pragmatic, and simple ways for meeting individual and collective energy conservation goals.
BC Hydro & Power Smart Brand Identity Guidelines
BC Hydro For Generations
Visionary, Enduring, Responsible
BC Hydro is building a legacy by securing sustainable sources of energy and providing consumers with consistently reliable and valuable service for generations to come.
Use for:
- The day-to-day business of serving our customers
- Communicating our long-term vision and goals for BC
- Talking about safety, improvements, upgrades, construction, and outages
Power Smart
Tactical, Pro-active, Practical
Power Smart programs provide simple and practical options for home and work that conserve energy, save money, and preserve the environment.
Use for:
- Energy-efficiency programs and offers
- Tips and tools for saving energy at home and work
- Energy and waste awareness campaigns
Downloads:
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