University of Baltimore Graphics Standards and Editorial Style Guide

Published in PDF Brand Identity Guidelines Download Recommends

The University of Baltimore is a place of transformation, providing students with the opportunity to discover what they are capable of and the education to achieve it. This is a place for gaining knowledge, for exploration, growth, discovery, creativity and their real-life applications.

The graphic identity is an outward, visual expression of the University’s personality, mission and vision. Its primary function is to support and reinforce the goals and core values of the institution—access, commitment, distinction, understanding, innovation, relationships and ethics.

The University is committed to providing a quality education, making excellence accessible to all students, laying a foundation for lifelong learning, applying theory and practice to real-world experiences and being a vital partner in the future of Baltimore.

This manual provides guidelines for the implementation and application of the University’s graphic identity, through which we communicate to audiences.

With the constant application of the identity throughout the UB community, the University can improve communication, and the public will have a more in-depth understanding of UB. Over time, the University will benefit from consistent visual messaging and develop a valuable and loyal relationship with the audiences we care about and serve.

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