Aria, Abington and Jefferson have come together because we share a common, mission-driven belief that by joining our clinically, academically and financially strong organizations we can:
Jefferson Brand Guidelines
Aria, Abington and Jefferson have come together because we share a common, mission-driven belief that by joining our clinically, academically and financially strong organizations we can:
+ Create a forward-thinking enterprise that delivers value-based, accessible, cost-effective and convenient care to our patients — when and where they need it.
+ Transform our care, education and research for our patients, students and faculty.
+ Bring together some of the nation’s best and brightest clinicians, scientists, academicians and healthcare professionals under one high-performing organization.
+ Ensure that we continue to be well-positioned and prepared to lead the right kind of change that is needed in this ever-evolving and competitive healthcare landscape.
At Jefferson, we are driven by one simple goal: to improve everything about health – from education to empathy, diagnoses to data, innovation to insights, safety to service, consultation and, most of all, care. As we lead the changing healthcare landscape – by providing the highest-quality, compassionate care for patients, educating the health professionals of tomorrow, and discovering new treatments and therapies that will define the future of health care – it is critical for us to showcase our transformative brand.
The purpose of this document is to build consistent, branded communications that collectively reinforce our reputation in the communities we serve. These guidelines will enable us to create materials that speak to distinct audiences while maintaining one unified Jefferson voice.
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作成日
2017年08月31日(木)20:00
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1999年12月30日(木)19:00
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4.88 Mb
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BrandEBook.com
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3
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