These guidelines describe the visual and verbal elements that represent Keele University’s corporate identity. This includes our name, logo and other elements such as colour, type and graphics.

 

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our University. These guidelines reflect our commitment to quality, consistency and style.

 

The Keele brand, including the logo, name, colours and identifying elements, are our most valuable marketing assets.

 

The ‘logo’ is the combination of shield and University name. The brand equity lies with our name ‘Keele University’. The purpose of the shield is to draw attention to the name – it is not our identity on its own.

 

Thus the logo must always be used as shown. The balance of relationship between words and shield has been carefully designed to ensure that attention