University of Delaware Brand Platform Style Guide 2017

Published in PDF Brand Identity Guidelines Download Recommends

Our brand platform helps each of the University of Delaware’s communications efforts to work in concert. A brand platform is a set of guidelines that serves as a common foundation for brand development and governs all aspects of a brand’s visual elements, messages and implementation. To be successful, every entity in the UD community needs to help deliver the UD brand identity and message through its programs and activities.

The UD Brand Platform

Each University of Delaware college, center, department and program has a unique role to play in the overall UD brand story and in moving the University to even greater prominence.

Our Brand Guide

The members of the University of Delaware community, including our outside partners, are stewards and storytellers of this great University. Our task is to articulate and herald its unique identity to the world.

The University of Delaware Brand Style Guide is designed to help all those working at and with UD to be the best stewards of its image, reputation and story throughout the world. This style guide details the University of Delaware’s thematic and visual brand DNA. Included here are key messages and a graphic identity system rooted in extensive research and developed, vetted and embraced by our community. This cohesive and uniform guide to the UD brand offers all of us a powerful and efficient way for the University to communicate with key audiences.

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