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Welcome to the brand guidelines for DIUS; they explain briefly how to use the DIUS logo on printed material, signage and PowerPoint™. These basic guidelines are just the first step and will grow and evolve with the communication needs of our new department.
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Who is this guide for?
This document is designed to provide an overview of the new DuPont Five Star branded signage. The principles of consistently branded signage are important. They form an important component of the framework for all communications across markets and cultures while helping build image through the consistent use of brand core elements. This document helps DuPont Five Star Refinishers and their agencies to ensure audiences see a consistent presentation of the DuPont Five Star branding wherever they come into contact with us.
It provides the detail for your design agency to layout the graphics and for your sign supplier to implement the production across the range of standard sign sizes.
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THIS SPONSORSHIP IDENTITY IS FOUNDED ON THE CHEMISTRY THAT EXISTS BETWEEN OUR RIGOROUS APPROACH AND OUR PASSIONATE AMBITION. WE CALL IT DUALITY, AND IT GUIDES EVERYTHING WE DO.
Like a victorious football team, our success is built on the twin foundations of a painstakingly rigorous approach to work and an all-encompassing passion for winning. This combination of composed methodology and emotional drive brings a positive friction, like a spark of energy, which delivers the momentum to achieve a “winning performance”.
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What do we mean when we say"Brand"?
Brand (n) 1. a type of product manufactured by a company under a particular name.
2. an identifying mark or characteristic common to the products of a particular company.
(According to the Oxford dictionary)
Brand: a brand is a name, term, sign, symbol, or design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
(According to "American Marketing Association")
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