Why Tuskegee University Has Identity Standards
Tuskegee University’s historic and rich history is recognized throughout the U.S. and the world. Therefore, it is critical that the visual elements that represent this university are done consistently and with integrity. Consistency in the university’s visual identity protects the institution’s patents, licenses and trademarks.
By following the standards set forth, we continue to enhance the historic legacy and tradition of our most precious asset — Tuskegee University.
Minimal Design Standards:
1. Tuskegee University should be clearly and prominently identified on the cover or front panel of each publication. As a general rule of thumb, the wordmark portion of the logo should be no smaller than one half an inch high (1/2”) on a standard 4” x 9” brochure, and proportionally larger for bigger publications.
2. To promote a consistent visual identity and protect trademark licensing agreements, Tuskegee University logos and marks may vary in size, but cannot otherwise be altered, tampered with, modified or overprinted, as described in further detail in this manual. No independent or conflicting logos should be used.
3. In a four-color publication, the full color version of Tuskegee logos/marks/symbols is preferred in official, approved Tuskegee red and gold colors (see section on color in this manual). In oneor two-color publications, only approved two-color or single-color (red, gold, black, or reverse white) versions of the logos/symbols may be used. OCPRM is happy to help and to answer questions regarding alternatives.
4. The university seal is only for use on official or ceremonial documents only. It should not be used in marketing or promotional publications or promotional merchandise.
5. A link to a website should be listed on the front or back of all pieces. This includes the main Tuskegee University URL (www.tuskegee.edu) and/or any other applicable links.
6. Any special circumstances which may require a deviation from the standards outlined in this guide must be approved by the Office of Communications, Public Relations and Marketing.
Downloads:
Informationen
Erstelldatum
Montag, 11. Juni 2012 07:16
Änderungsdatum
Donnerstag, 30. Dezember 1999 19:00
Version
Dateigröße
8.87 Mb
Erstellt von
BrandEBook.com
Geändert von
Downloads
2
Lizenz
Preis