A brand is a story. A story is a brand. It’s who you are and what you do and what you’ve done. It’s also what people say behind your back. This is a brand book, and so it is also a storybook. Its purpose is to assist in telling the Shuswap’s story and to ensure brand consistency.
This document sets out procedures and guidelines for all publicity surrounding Doncaster College and its partners.
Using our corporate identity, as advised in this guideline document will ensure that Doncaster College is promoted consistently and professionally at all times.
To ensure that all internal and external marketing materials are conforming to the guidelines they will need to be signed off by the Head of Marketing before proceeding.
If the guidelines set out in this document are not followed the publicity material will be immediately withdrawn by the Senior Management.
In addition, more guidelines on Marketing materials can be found in the Frequently Asked Questions in this document.