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This Visual Identity Manual is intended as a guide to bring consistency to the City’s visual communications. By standardizing its Visual Identity, the City of Thunder Bay will be able to increase public recognition of City services, reduce the cost of materials and avoid duplication of effort.
The City of Thunder Bay’s corporate identity has been designed to promote the City to its client groups, utilizing a strong, unified image. This identity was designed to fulfill a number of requirements:
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The property market is more competitive than ever, that’s why it’s important to have a distinctive, simple and consistent brand identity. This new Property People logo is the graphic representation of our company and the values it stands for. It identifies us to the world, displaying an image that is both strong and approachable.
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A brand is not what you say you are, it’s what others perceive or say you are. A well-conceived, consistently executed visual identity that incorporates strong messaging triggers a positive or desired response from a viewer/user/consumer. This document serves as a style guide to help amateur and professional designers create products that adhere to NYIT’s visual identity in support of the brand.
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As a member expect the best
Marketing Opportunities –
Each of our nearly 500 individual hotel members benefits from the purchasing power of WORLDHOTELS. As a global company, we are able to negotiate the finest in marketing services and products and extend them at preferential rates to our members. These include strategic partnerships, discounted advertising, public relations services, internet-related products and services, and e-opportunities.
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