The Berkeley brand platform was created and introduced to campus in early 2013 by the Office of Communications & Public Affairs. One of the salient features of the brand platform and toolkit was the flexibility it provided colleges and departments who could use it to create messaging that was unique and yet united.
Berkeley University of California Brand Training workbook
The Berkeley brand platform was created and introduced to campus in early 2013 by the Office of Communications & Public Affairs. One of the salient features of the brand platform and toolkit was the flexibility it provided colleges and departments who could use it to create messaging that was unique and yet united.
As an aid to campus communicators or anyone on campus who wants to create communications materials, we have created this Brand training guide. While we plan to use it as a workbook in the Brand training workshops that we continue to run, the guide can also be used independently to improve your knowledge and skills.
UC Berkeley reimagines the world, by challenging convention to shape the future.
SUPPORT fOR Our STATEMENT
Berkeley fuels a perpetual renaissance, generating unparalleled intellectual, economic and social value. We integrate research with teaching, the artistic with the scientific, the scholarly with the athletic, and the up-and-comer with the advantaged. Our diverse and kinetic community draws inspiration from every discipline, sparks dynamic interactions and produces revelations about the world we aspire to live in. With the drive to ask critical questions and embrace new challenges, we are redefining ourselves and the role of a university in a changing world.
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