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This publication is dedicated to providing a set of guidelines that can be used by Altona communicators to consistently reinforce the new and positive image of our town. Every time a person or organization is engaged by our town it contributes to this image. Stationery, business cards, publications, newsletters, advertisements, web sites, flyers, signs — and even Altona residents themselves — all contribute towards reinforcing a positve and effective brand.
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BACKGROUND
We come together because 2015 is a generational opportunity for transformational change. Two processes (COP-UNFCCC and the finalisation of the post-2015 sustainable development agenda) culminate within months of each other with the potential to shape the future of our people and our planet. Our aim is to inspire actions that empower the marginalised and collectively tackle the root causes of inequality, injustice, poverty and climate change.
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Building a global brand
These guidelines will significantly improve the visual presentation of publications, fact sheets, and other common communications, as well as standardise stationery and business cards. It provides guidelines and templates for the design of materials. It will help the Agency project a more unified image that creates instant recognition.
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As one of the most recognized and beloved charities in the world, The Salvation Army has a reputation to maintain and standards to uphold. These standards don’t just end with the way we conduct ourselves or the charitable services we provide. They extend to every form of communication that bears our name. Letters, business cards, signs, advertisements, forms, and countless other communication materials present an important, lasting image of The Salvation Army. They distinguish us in the minds of donors, strengthen our impact, and maximize the unified effect of The Salvation Army brand.
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