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This document supplies our recommendations for what to do and what not to do as you apply the new brand to your work and communications. These guidelines are in place to help you implement the brand consistently, and to project a unified vision, look, and feel.
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These brand identity guidelines will enable you to create a wide range of communication materials for Ambius. They’ll provide you with detailed information on the principles of associated formats, such as signage and livery. By following these guidelines, you’ll ensure that our audiences consistently receive a dynamic yet cohesive expression of the Ambius brand.
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Brand is often misinterpreted as the visual elements that compose a company’s visual identity such as a logo, photos, fonts, etc. The consistent use of these
elements is essential to building a strong brand identity, but it’s only a part of the equation.
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Khanom is a name given to countless sweet or savory Thai “dumplings”, imaginatively “invented” and made for generations by hand, from locally found ingredients. Khanom comes in hundreds of shapes, styles and flavors and is made from a myriad of ingredients. It is a strong and simple icon relating our Thai value creation to the natural use of raw materials.
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