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American Red Cross Brand Standards

The American Red Cross is one of the nation’s best-known and most-respected charities. Yet in today’s world, where the public is bombarded with information and calls for support, it’s more and more difficult to stand out and be remembered. Consequently, it’s more important than ever that we present our organization consistently.

Tauranga City Corporate Brand Gudieliens

This Tauranga City Council brand identity guide has been designed to present the latest guidelines and rules for the visual identity of the Tauranga City Council corporate logo and brand.
It is essential that the integrity of the Tauranga City Council corporate logo is maintained at all times. By using the logo, name, colours and type faces consistently in our communications and operations we will continue to build recognition of who we are and what we stand for.

Motability Scheme Brand Book

The Motability Scheme began in 1978 and since then it has changed the lives of almost 700,000 disabled people and their families in the UK.

By the mid 1970s almost every household in the country owned a car. But disabled people were missing out. As a result, many people were housebound for long periods and often dependent on others for their mobility.

Before the introduction of the Mobility Allowance in 1976, only disabled people who could drive themselves got any government help with personal transport. It was usually in the form of a small car provided to disabled couples, to people responsible for the sole care of a disabled child and to a category called “war disabled”. An allowance was paid to disabled people who actually owned a car. But most people were supplied with a small, blue, single-seat, three wheeled, motorised “invalid trike”, which was incapable of carrying passengers.

Smart Way graphics standards and usage guide

Launched in 2004, SmartWay® is an EPA program that reduces transportation-related emissions by creating incentives to improve supply chain fuel efficiency.

Core Identity Elements SmartWay Brand Positioning Statement

The U.S. Environmental Protection Agency’s (EPA) SmartWay® brand represents cleaner and more efficient transportation options that reduce greenhouse gases and improve air quality.