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Castrol is proud to be an Offi cial Sponsor of UEFA EURO 2012™.
For Castrol, the association with football is a powerful one, strongly reinforcing the brand’s values and positioning.
Building on the huge successes of UEFA EURO 2008™ and the 2010 FIFA World Cup™, Castrol’s ongoing commitment to football provides a route to a mass football target audience that overlaps strongly with the brands 45 million customer and consumer base.
The contract set between Castrol and UEFA carries clear guidelines on how we can use our association with the UEFA EURO 2012™ event. The following guidelines show how to use the UEFA EURO 2012™ brand in Castrol’s communication materials. The Castrol look and feel remains the same as set out on the Castrol Brand Centre.
With 75 years on the market, Wanda is synonymous with tradition and quality in automotive refinishing.
As a global product of AkzoNobel - Car Refinishes, Wanda needs a consistent corporate identity manual.
AkzoNobel, along with its distributors and importers, constantly promotes the brand.
A brand and the subsequent experience encountered from the brand reflects the promise and personality of any successful organization. It’s what people think of whenever they experience the name MCPHD. The brand, or identity experience, is directly connected to MCPHD continuing to offer the finest in public health community services to every Marion County resident. One part of the identity experience is portrayed through the organization’s visual identity or logo. When used consistently in communication materials, the brand will ensure that relevant core messages reach the various MCPHD publics.
