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A brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images, fonts, color schemes and symbols.
It also encompasses the set of expectations associated with a product or service which typically arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimately consumers.
As one of the longest-running youth volunteer initiatives in America, Trick-or-Treat for UNICEF has a deep-rooted history of child empowerment. On Halloween night in 1950, the original “kids helping kids” program launched, as girls and boys across the nation collected coins to aid children still affected by World War II. This humble effort was the beginning of a yearly tradition dedicated to ending the unnecessary suffering of the world’s most vulnerable children.
Today, the mission still resonates, with the Trick-or-Treat for UNICEF brand as fresh and relevant as ever. The brand remains engaging for children with the addition of our new character choices, while still evoking a sense of nostalgia in parents and teachers (our secondary audience).
To be credible, a brand needs to be consistent not just in how it looks – but how it sounds. The tempo, emotions and values evoked by a brand’s look and feel must be consistent with the way it speaks and what it says. This includes both internal and external-facing material.
Welcome to the Graphic Standards Manual of St. George’s School. This book is designed primarily for anyone who wants to communicate on behalf of St. George’s School. It will provide you with the information and inspiration you need to present your message within a visual identity structure that ensures consistency and clarity.
