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YOU ARE IN A CASINO and you’ve just placed a huge bet on the roulette. All money on number 18. Suddenly you’re back in that state-of-mind, the state you’re in just before you know if you’re winning or not. A moment when the pulse rises and the adrenalin boosts; when everything freezes and you feel every heart beat pounding.
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WELCOME to the CATHAY PACIFIC experience.
On September 24, 1946,
Cathay Pacific was founded in Hong Kong. With a deep commitment to our Hong Kong roots, we as one of Asia’s largest airline companies, continue to invest in Hong Kong’s aviation industry, establishing a name for Hong Kong as an international transportation hub.
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Our brand is more than our name or logo. It’s the way we look, act, and speak. Our brand is the essence of this institution. It explains what we’re all about. When we live up to our brand, everyone we reach out to—potential and current students, faculty and staff, alumni and friends, parents, and our community—has a clear picture of who we are and what we stand for. Better yet, they feel as if they can connect with us.
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Graphic standards reinforce the visual identity of a company or corporation. Graphic identity is the cornerstone of communication efforts. Inconsistent visual and conceptual images confuse our publics and undermine messages. Consistent use of graphics, symbols, color and typography increase the University’s level of visibility and credibility, and enhances its image.
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