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THE PURPOSE OF BRAND CONSISTENCY
It is important that the EL DORADO brand identity is used consistently, however or wherever it is used. It is equally important that the identity is not allowed to drift or to become corrupted.
The most important element is the EL DORADO logo which is designed in a number of versions in order to ensure flexibility of use in different applications.
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It’s been a long day already and the brisk wind that nips at your neck seems to remind you of all the work that has yet to be done. But you had to make a run for it, those four walls were beginning to close in on you. Go for a walk, you thought; everyone needs a breather once in awhile, in fact, you deserve it.
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The Florida Gulf Coast University identity is more than a logo, a font or a tagline. It is all things FGCU – our tremendous progress over the last 20 years, our commitment to student success, the impact of our athletic teams and cultural resources, and our use of Southwest Florida as a living, learning laboratory.
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What Is Branding?
Branding in plain terms is about fostering recognition of and respect for an organization. Once a brand has been firmly established in people’s minds, seeing it instantly evokes certain feelings, beliefs and knowledge. A solid brand also reinforces an organization’s key messages for internal and external audiences.
By having a strong brand, Alberta Health Services is better able to build public awareness, confidence, good will, trust and support. Our brand also instills pride among staff members and external stakeholders, and it improves our ability to recruit and retain talented employees and physicians. Our brand is also vital to attracting and maintaining a solid funding base.
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