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The CAF (Charities Aid Foundation) brand book is your key to the presentation of the CAF brand. It is designed to help everybody working within or with CAF to understand our brand, who we are, what we stand for and in part icular to guide those concerned in communicating our messages to the world at large.
What do we mean by the CAF brand?
It's the way in which we at CAF and our associated s e rvice lines are presented in a physical form to express our identity, purpose, values and personality:
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One of the most important ways of expressing our brand is through our identity. It sums up what we stand for by reflecting our values and giving a feel for the quality and service that can be expected from Etihad Airways, both on the
ground and in the air.
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We have created these guidelines to make our institution’s communications more cohesive and authoritative.
Our visual identity is the outward expression of the values of International Inner Wheel and the way we choose to express ourselves to our friends and colleagues.
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Launched in 2004, SmartWay® is an EPA program that reduces transportation-related emissions by creating incentives to improve supply chain fuel efficiency.
Core Identity Elements SmartWay Brand Positioning Statement
The U.S. Environmental Protection Agency’s (EPA) SmartWay® brand represents cleaner and more efficient transportation options that reduce greenhouse gases and improve air quality.
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