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Who is this guide for?
This document is designed to provide an overview of the new DuPont Five Star branded signage. The principles of consistently branded signage are important. They form an important component of the framework for all communications across markets and cultures while helping build image through the consistent use of brand core elements. This document helps DuPont Five Star Refinishers and their agencies to ensure audiences see a consistent presentation of the DuPont Five Star branding wherever they come into contact with us.
It provides the detail for your design agency to layout the graphics and for your sign supplier to implement the production across the range of standard sign sizes.
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What Is Branding?
Branding in plain terms is about fostering recognition of and respect for an organization. Once a brand has been firmly established in people’s minds, seeing it instantly evokes certain feelings, beliefs and knowledge. A solid brand also reinforces an organization’s key messages for internal and external audiences.
By having a strong brand, Alberta Health Services is better able to build public awareness, confidence, good will, trust and support. Our brand also instills pride among staff members and external stakeholders, and it improves our ability to recruit and retain talented employees and physicians. Our brand is also vital to attracting and maintaining a solid funding base.
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This manual is based on the editing policy of the Visual Identity Manual published in 1996. The 1996 Visual Identity Manual is a simplified and condensed version of the original Corporate Identity Manual published in 1980 and revised in 1990. Only the rules on outward aspects were included.
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Welcome to the Relais & Châteaux Brand Book. This book is designed primarily for those in our corporate and regional offices, providing them with the information and inspiration they need to consistently present us to the world. It is also intended for our members, giving them a richer understanding of the brand and recommendations on how they can reflect it in their own communications.
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