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The CAF (Charities Aid Foundation) brand book is your key to the presentation of the CAF brand. It is designed to help everybody working within or with CAF to understand our brand, who we are, what we stand for and in part icular to guide those concerned in communicating our messages to the world at large.
What do we mean by the CAF brand?
It's the way in which we at CAF and our associated s e rvice lines are presented in a physical form to express our identity, purpose, values and personality:
This document describes our brand identity standards.
It is about our marketing position, personality, our visual identity and our tone of voice.
It will help you understand how we want to communicate to keep our brand identity consistent.
Freddy was confined to a hospital bed in his hometown in Kenya—he had a collapsed L4-L5 vertebrae which resulted in severe pain in his back and no mobility in his legs. With no access to appropriate medical care, Freddy had little hope and accepted that he probably only had a few weeks or months left to live.
The Johns Hopkins University Visual Brand Guidelines were developed with one goal in mind: to create a shared visual brand identity that reflects the excellence of this great university.