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This guide contains specific standards and instructions for representing The 2011 Premier’s Awards ‘Innovation’ logo and theme graphics in all forms of written, printed and electronic communications for internal or external use. Adherence to these standards is mandatory and should not be interpreted as mere suggestion.
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Often it’s the most trying events that unite the greatest causes, bringing different groups with common goals to the same table.
With a collective voice and a united front, diverse organizations stand to create a movement far larger and more powerful than the sum of their separate parts.
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A company’s visual corporate identity is most effective when it is applied consistently.
The purpose of this manual is to show you how to use all the parts of the new corporate identity correctly and to maximum effect.
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The purpose of branding is to increase the visibility and understanding of the MRT professions among the public and healthcare colleagues by focusing on a simple message about what we provide, and keeping our look and feel consistent.
The key brand message is “The very image of care/L’imagerie au coeur de votre santé”. It describes how MRTs are the human connection between innovative technology and effective diagnosis and treatment. It also positions us as essential members of the healthcare team.
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