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This guidelines document has been created to define the correct use and creation of marketing communication materials for Western Digital internal hard drive components offered through the Client, Enterprise and AV business units.
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What do we mean when we say"Brand"?
Brand (n) 1. a type of product manufactured by a company under a particular name.
2. an identifying mark or characteristic common to the products of a particular company.
(According to the Oxford dictionary)
Brand: a brand is a name, term, sign, symbol, or design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
(According to "American Marketing Association")
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The corporative style guide is a reference document that includes useful information and templates to assist you in creating various documents. Correct and consistent use of our logo and adherence to these corporate branding guidelines will help to raise public awareness and appreciation of the work that we do.
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Your brand identity is an extremely valuable and important asset. Its use, distribution, and implementation must be carefully governed in order to maintain consistency in your brand communications, present a unified image, and build brand awareness.
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