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The Zebra brand exemplifies our promise to empower our customers to know more about their business and make intelligent, informed decisions.
These Zebra Brand Guidelines have been created to provide visual consistency throughout brand communications across various media and applications. For any questions, please refer to the contact information on the last page.
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Villanova University was founded in 1842 by the Order of Saint Augustine. To this day, Villanova’s Augustinian Catholic intellectual tradition is the cornerstone of an academic community in which students learn to think critically, act compassionately and succeed while serving others. Villanova prepares students to become ethical leaders who create positive change everywhere life takes them.
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These guidelines have been designed to help those involved in managing the UFS College corporate identity, to ensure the application of the basic elements – logo and logotype – is consistent and follows the same basic principles.
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The story behind the logo
Countless companies, organizations, properties and events around the globe use a logo as a way to capture the essence and ideals of their brand, and the California Lottery? is no exception!This corporate logo was developed to convey what the Lottery is “all about.”
Well what is the Lottery all about, you might ask? The Lottery is about possibilities. Fun.Entertainment. Optimism. New starts. Getaway vacations. Or just getting away. The Lottery logo conveys all of these things. The logo is warm and inviting, and when consumers see it, we want them to smile. It has a distinctly “California” feel to it—a bright sun that the Golden State is known for, and a cool blue “L” that makes you think of blue skies or the ocean.
Accompanying the “Sunny L” image is “calottery” which is a simple and conversational way to identify the Lottery.
We encourage you to use this logo to proudly support and reinforce the Lottery name and brand. OK now let’s go on a road trip with the logo, using this guide as your map!
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