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Laguna Brand Identity Presentation

Keen’s development of the Laguna logo is an evolution of the current one. Laguna is a strong brand with a good reputation and this brand recognition needs to be maintained, so a radical departure from Laguna’s current logo is not recommended.
The letterform of the current logo, however, is very Thai. Laguna is expanding to other countries in the region, so this aspect needs to be redeveloped to cater to a wider market and make the brand look more international while maintaining an Asian essence.
By tweaking the logo we have made it more sophisticated and elevated its look to that of a premium brand.

Irish Ferries Brand Guidelines 2016

Irish Ferries is a division of the Irish Continental Group (ICG) which trades on the Irish Stock Exchange and the London Stock Exchange.The company operates passenger and freight routes between Ireland, the United Kingdom and Continental Europe, particularly: Dublin Port–Holyhead; Rosslare Europort to Pembroke as well as Roscoff and Cherbourg in France. ICG also owns the Eucon container line which operates vessels on routes operating between Ireland and the continent.

Maples Visual Identity Manual

Putting a face to a name

You work with the best name in the international and offshore legal world. But why stop there when, collectively, we can compete and win in any arena we choose?

Today, it’s not enough that we simply provide the best advice, the most responsive service or offices in all major time zones.

Algonquin College Brand Identity Guidelines

Great brand identities don’t just happen.
They aren’t just a nice logo, a catchy name or a memorable communication program.
Our brand identity began as a reflection of how we wanted to be perceived.