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Hanwha L&C Surfaces Brand Guidelines

Corporate brand identity guidelines are the corner stones for building a strong brand and image of a company. They are the foundation for a clear, consistent and coherent communication. These guidelines are intended to clarify and streamline the basic rules of designing with reproducing the Hanwha L&C | Surfaces brand and the primary product brands HanStone® Quartz and Hanex® Solid Surfaces along with their respective collection brand identities. In order to gain maximum benefit from these guidelines, they must be used consistently, as even minor variations will undermine and compromise their impact.

Landeshauptstadt Mainz Corporate Brand Manual

mit ihrem Selbstverstandnis als modernes Dienstleistungs-unternehmen und in der Tradition des grofiten Stadtsohns Johannes Gutenberg mochte die Stadtverwaltung Mainz ihre zahlreichen Aufgaben, Leistungen und Einrichtungen den Burgerinnen und Burgern durch eine zeitgemafee und an-sprechende Darstellung in der Offentlichkeit vermitteln.

Cathay Pacific corporate identity and brand identity manual

WELCOME to the CATHAY PACIFIC experience.

On September 24, 1946,
Cathay Pacific was founded in Hong Kong. With a deep commitment to our Hong Kong roots, we as one of Asia’s largest airline companies, continue to invest in Hong Kong’s aviation industry, establishing a name for Hong Kong as an international transportation hub.

Vienna University of Technology Corporate Design Manual

Acht Jahre sind vergangen seit der letzten überarbeitung unseres optischen Erscheinungsbilds, des Corporate Designs (CD). Selbst eine altehrwürdige Institution wie die unsere muss mit der Zeit gehen. Unser Umfeld entwickelt sich dynamisch und so war es angezeigt, das CD zu überarbeiten. Ziel war vor allem die Erhahung der Anwendungsfreundlichkeit, was bei einer so heterogenen Organisation kein triviales Unterfangen ist. Je einfacher sich das CD anwenden lasst, desto starker die Prasenz, desto haher die Wirkung.