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Introduction
When Winthrop gained university status in 1992, the occasion was marked by the unveiling of a new logo reflecting the institution’s distinctive qualities. Although the newness of being a university has faded, each time the Winthrop University logo appears, it remains a tangible reminder of the important role the university plays in the educational life of this region.
Frequently, the first contact people have with Winthrop is through a letter, publication or commemorative item bearing the university logo or through the Winthrop website. As symbols of Winthrop, any graphic images must be used appropriately in both printed and electronic publications to ensure that the institution is properly recognized and its reputation enhanced.
This Graphic Standard Manual was established in order to guide the use and protect the brand identity of the Canada Games Council, the Canada Games and the Canada Games Movement. This following pages will provide templates, policies and procedures that ensure the use of the Canada Games logo, pictograms and wordmark(s) is consistent and maintain the highest possible standard for reproduction.
A brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images, fonts, color schemes and symbols.
It also encompasses the set of expectations associated with a product or service which typically arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimately consumers.
