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European Year 2012 Graphic Guidelines for Active Ageing and Solidarity between Generations
Professionals brand identity
Professionals identity new look design rationale
Overall comments
The new marks and logo's makeover moves the Professionals branding to dynamic, forward-moving, exciting, positive and approachable, while retaining the clean crisp finish needed to communicate credibility and professionalism.
As part of the consideration relevant to the brand and how it relates to today’s market, with a focus on a potential large female impact in sales, OZ SOLUTIONS suggested a refinement or enhancement of the existing logo (name, underline and star inclusive) be considered.The suggestion was on the basis of reflecting the image Professionals wishes to have in the marketplace now and in the future and to reflect the elements that customers have indicated via market research that they desire (and demand) in a real estate or property company of choice.
LAU University Brand Manual
First impressions — even subconscious ones — are often indelible. They powerfully shape the decisions of the very individuals and institutions
Our various communication materials— invitations, brochures, publications, posters, gift items — are sent out daily into the world, where they are seen and read by thousands. Some of these recipients will be friends of the university, and know it well. Others will be forming that all-important first impression.
IEEE Standards Association visual identity guidelines
The IEEE Standards Association (IEEE-SA) is a major contributor to IEEE, the world’s largest technical professional society.
The IEEE-SA’s vision to is to be recognized as a preferred global provider of high-quality, market-relevant technology standards and of services that promote their universal adoption. By nurturing, developing and advancing new technology standards in the marketplace through its consensus-building programs and environment, the IEEE-SA supports the IEEE’s core purpose of fostering technological innovation and excellence for the benefit of humanity.
