This section demonstrates how we use the essential building blocks for our branding: our logo (referred to as our brandmark) our fonts (typefaces) and our brand colours (also known as our colourways). It also shows how we strive for high standards with our photography and how we seek consistency in how we describe ourselves through our ‘tone of voice’.

This guide contains specific standards and instructions for representing The 2011 Premier’s Awards ‘Innovation’ logo and theme graphics in all forms of written, printed and electronic communications for internal or external use. Adherence to these standards is mandatory and should not be interpreted as mere suggestion.

The Success of the consumer program relies upon retailer collaboration and support for the growth of the Karat Gold jewelry category during this traditionally favorable
selling period. The goal of the Richline Brands’ development and investment is to increase the visibility of Karat Gold through an omni-channel program of original photography, design and media placement.

Dette er merkevaren Ulvangs brand book. En håndbok som beskriver Ulvangs identitet – med andre ord hvordan merkevaren skal presenteres og forvaltes i alle kanaler. Ulvangs visuelle identitet skal fremheve og understreke merkevarens særpreg ved å fremheve de stemninger og opplevelser merkevaren skal skape. Hovedelementene i den visuelle identiteten er merkevarens logo og øvrige designelementer, dens utvalgte farger, bildemanér og typografi . Det er i hovedsak disse elementene som skal gjøre Ulvang gjenkjennelig og enkel å differensiere i mengden av aktører på markedet.