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Corporate brand identity guidelines are the corner stones for building a strong brand and image of a company. They are the foundation for a clear, consistent and coherent communication. These guidelines are intended to clarify and streamline the basic rules of designing with reproducing the Hanwha L&C | Surfaces brand and the primary product brands HanStone® Quartz and Hanex® Solid Surfaces along with their respective collection brand identities. In order to gain maximum benefit from these guidelines, they must be used consistently, as even minor variations will undermine and compromise their impact.
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Freddy was confined to a hospital bed in his hometown in Kenya—he had a collapsed L4-L5 vertebrae which resulted in severe pain in his back and no mobility in his legs. With no access to appropriate medical care, Freddy had little hope and accepted that he probably only had a few weeks or months left to live.
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Brand Identity - Guidelines, Principles and Graphic Elements
The brand Identity principles and guidelines provide you with a clear system to work within, and contain all the basic information you need for the creation of marketing materials. They are the tools to build a consistent impression of the Electrolux brand. By following these guidelines we will all contribute to the building of a stronger, more interesting and well-known brand. It is essential to maintain a high level of integrity and adherence to these guidelines in the use of the Electrolux brand.
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The LOGESTA corporate image has been designed to express our company’s personality and current situation. We want to be perceived in a way that positions us perfectly in the market, ahead of our competitors.
We need to know how to use the brand and understand the limits of its flexibility when doing our everyday tasks to build and project our identity.
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