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Thawte is a globally recognized certificate authority that has been delivering comprehensive trusted services for more than a decade. We enable businesses and individuals to communicate and transact securely, by verifying and authenticating their identity.Since 1995, Thawte has issued more than 620,000 SSL Certificates in over 190 different countries. In fact, Thawte was the first certificate authority to offer public SSL Certificates outside of the United States. The Thawte brand is a collective expression of the company’s vision, values, technology, people, and partnerships. By effectively and consistently delivering the brand message, Thawte will be able to influence how a prospect, customer, and the industry view our company.To be effective, branding must set our company apart from the competition, specifically by conveying Thawte SSL solutions as full-featured, comprehensive, internationally focused, and modestly priced.
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These brand standards have been developed to establish and convey the George Bush residential Library and Museum's visual identity. They should be followed in all ublications and communications. By following these guidelines, operations throughout the Bush Library and Museum will support consistent presentation of our brand to the public.
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What is a Brand?
A brand is a promise that should be easily understood through a simple idea you can place in the minds of your various stakeholders.
A Brand Promise should help to focus on the delivery of product and service experiences.
A brand helps you all work together towards the same ambition.
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You are an ambassador for a united SLU
You are holding SLU's Brand Manual. Here you will find guidelines on how we use common tools to create a clear profile. We must be consistent in our use of logotype, colour, image and language, so that the university is perceived as a clear and credible communicator. This will also improve the chances of recognition.
SLU's brand should signal that we are a world-class university in the fields of life and environmental sciences. You are an important ambassador for SLU's brand. Together we will demonstrate that we are one university – a united SLU.
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