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The following Graphic Standard Guidelines are a comprehensive resource for anyone designing, printing or producing communication materials for Plattsburgh State University of New York.
With your assistance, we can ensure that all communication from our institution is integrated and consistent – making each individual component, and our marketing efforts as a whole, stronger and more effective.
In the fall of 2002, the following graphic standards were established as part of a complete re-branding of our institution – including an updated logo, new typefaces and colors, and a new, modern personality for the brand. [Logo files are found on the CD included in these guidelines.] From the smallest newspaper ad to the largest collateral piece to the Web site, all Plattsburgh State University of New York communication materials must follow these standards.
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This style guide contains the foundation for the look and feel of the Cepheid brand. The logo, typography, color palette and design elements represent components of the Cepheid identity and collectively embody the essence of the Cepheid personality to create a unique signature.
Adherence to brand guidelines will maximize brand effectiveness. A consistent, recognizable image will help Cepheid reinforce its brand promise across the globe and will make marketing efforts more efficient.
The Cepheid Brand Experience Guide is a living document. As such, it may be updated periodically to reflect advances in the brand.
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When applying a brand, visual consistency is paramount. Not only does this send a message to the public about the stability of your organization, it also promotes public awareness as they begin to recognize and remember your mark. This book was created to establish guidelines for using the identity of the Desert Managers Group. By following these guidelines, you are establishing a consistent look and identity for your organization.
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Healthwatch gives people across England a new way to engage with their local health and social care services.
Every voice counts when it comes to shaping the future of health and social care, and improving it for today. Everything that local Healthwatch does will bring the voice and influence of local people to the development and delivery of local services.
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