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MTN Foundation is a division of the MTN Masterbrand. These guidelines address the visual representation of MTN Foundation Brand Positioning through the interpretation of typography, colour, imagery and illustrations. When we do not adhere to these guidelines it undermines the brand strategy and creates confusion around what the brand stands for.
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CEPD IS CHANGING ITS NAME TO CPD: CONTINUING PROFESSIONAL DEVELOPMENT. THIS IS TO:
BRING OUR NAMING CONVENTION IN LINE WITH MANY OTHER PROMINENT UNIVERSITIES GLOBALLY
SIGNIFY CHANGE AND EXPANSION WITHIN THE PORTFOLIO
BRING GREATER FOCUS TO ‘PROFESSIONAL DEVELOPMENT’
BUILD ON UNIVERSITY OF TORONTO’S REPUTATION AND INTEGRATE OUR COMMUNICATIONS MORE CLOSELY WITH THOSE OF THE FACULTY OF MEDICINE AND THE UNIVERSITY.
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IT IS IN OUR HANDS TO END HIV AND TB because:• We are a pro-active country in the HIV, TB & STIs response• We have formed a strong partnership between government, civil society, business and labour for our collaborative response• We have developed and adopted a National Development Plan Vision 2030 which guides our efforts• We all contribute towards the development of the country’s National Strategic Plan for HIV, TB and STIs• We all commit to ending AIDS and TB by 2030.
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Evolving for the better. That is the most that nature has followed for thousands of years. In BTSA, we have also evolved to improve, and how could it be otherwise, nature has been our source of inspiration. Therefore, BTSA’s new corporate image has much to do with "what is natural”.
Our relationship with "what is natural" is not new. In fact, the key to the success of BTSA is based on natural products in both raw materials and final compounds. For that reason, we have been faithful to our principles to suit the times, with a new look much more dynamic and current, which allows a clear projection of the future.
We can define our evolution as complete, since we have preserved the best of our past to improve and adapt to this as we lay the foundations for a better future.
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