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Creighton University Graphic Standards Manual

Graphic standards reinforce the visual identity of a company or corporation. Graphic identity is the cornerstone of communication efforts. Inconsistent visual and conceptual images confuse our publics and undermine messages. Consistent use of graphics, symbols, color and typography increase the University’s level of visibility and credibility, and enhances its image.

Tuftex Carpets of California Brand Manual

A compelling and thoroughly implemented corporate design ensures a high level of recognition and a unique identity. A strong brand increases the value of the labelled products and boosts the image of the licensees and partners of the myclimate foundation respectively.
These design guidelines are obligatory. They will be used to implement the corporate design in an active and professional manner and to ensure that the Tuftex logo represents a uni-form image.

Walmart Brand Guidelines

What is Our Brand Identity?

The Walmart brand identity is like a great pair of jeans: a perfect fit, comfortable for our customers, associates and suppliers. It projects a relaxed and friendly image. We love wearing it every day. And it’s very, very strong.

We convey our brand identity through every form of communication and experience. Through the products we sell, how we look, how we act, and what we say. Everything we do has a direct impact on how the world perceives us. It’s crucial that the experience our customers have with our brand be the best possible, from our promise to deliver on low prices, to the quality of the products we sell, from the cleanliness and design of ourstores, to the smiles and helpfulness of our associates.

Brands are built over time. And over time, we’ll measure our brand’s success by the alignment of the communications and experiences people have with our brand.

Meritor Corporate Brand Identity

More than 100 years of product innovation, technological advancement and exceeding customer expectations have earned the Meritor brand the ability to communicate the very qualities we want associated with our company and our products.

As a result, our sales and marketing efforts are built on the foundation of powerful brand equity — but only through the correct and proper usage of our identity can we maximize its impact.