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What is Our Brand Identity?
The Walmart brand identity is like a great pair of jeans: a perfect fit, comfortable for our customers, associates and suppliers. It projects a relaxed and friendly image. We love wearing it every day. And it’s very, very strong.
We convey our brand identity through every form of communication and experience. Through the products we sell, how we look, how we act, and what we say. Everything we do has a direct impact on how the world perceives us. It’s crucial that the experience our customers have with our brand be the best possible, from our promise to deliver on low prices, to the quality of the products we sell, from the cleanliness and design of ourstores, to the smiles and helpfulness of our associates.
Brands are built over time. And over time, we’ll measure our brand’s success by the alignment of the communications and experiences people have with our brand.
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We're different
No matter what, we always have our customers' backs. On top of making the best buses in the world, every employee delivers service that goes beyond the bus itself. It’s part of the reason we have the best employees in the world. And it’s why customers know we always have them in mind whenever we make a decision that may impact them. This is what separates us from the competition.
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The purpose of this style guide is not to restrict creativity, but to provide helpful guidelines to enable Sony staff, partners and suppliers to express the VAIO brand effectively across a wide range of applications and media. Some of these guidelines may be modified over time, and updated specifications will be published accordingly.
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Making a Strong Impression
Tracerco is a world leading technology company providing unique and special detection, diagnostics and measurement solutions to our customers.
As Tracerco is a global business, we must make sure our collateral is consistent and accurately portrays the Tracerco brand, wherever we are in the world.
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