Most of us can identify hundreds of brands simply by their colour, graphic style or font. We only identify with a brand when it chimes with our own values, aspirations or beliefs..
IMI The Institute of The Motor Industry corporate brand guidelines
In the first instance, these guidelines are intended to help us to create recognition for our new brand through a consistent use of colours, fonts, logos and graphic devices.
Appearances do matter and we want people to notice and remember us.
But more importantly, they set out how, through the use of a more challenging, thoughtful, inspirational and dynamic tone of voice the brand will enable us to connect with more people more effectively.
A strong brand is our opportunity to showcase the heritage, achievements and aspirations of the IMI. Applied effectively across all our communications it will build our reputation and, through its credibility, generate long term relationships built on trust.
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Monday, 11 June 2012 06:25
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Thursday, 30 December 1999 19:00
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