St Edwards University Brand Identity Guidelines

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Why Standardize?
Our Strategic Plan 2015 calls for us to become a global university, educating students for the opportunities and challenges of the 21st century. How can a small school achieve such a big goal? By working together, integrated in everything we do, toward our common vision. One important way we work together is by representing St. Edward’s University with a unified and consistent visual identity.

Our name and logo are important assets. As we extend our brand across borders and cultures, we must present a consistent image if we are to be recognized by partners and students around the world.

These guidelines are written to reflect the larger, more complex, international organization we have become. They will guide us in becoming better stewards of our brand in the 21st century.

Overview
Master Signature
The official university logo is at the highest level of the brand architecture. We call it the master signature, and it is a visual identifier for the brand. The master signature is comprised of two elements:

The steeple mark
The “St. Edward’s University” wordmark

The steeple mark emphasizes a sense of place and heritage, working in harmony with the wordmark to form a single unit with an established relationship. It is critical that this relationship remains consistent throughout all applications. In all cases, the steeple mark and wordmark must always be used together. Under no circumstances should elements of the master signature be separated when used as a visual identifier for the brand.

Always Bring the Master Signature Forward
The master signature is visual shorthand for the St. Edward’s University brand. It represents more than 125 years of heritage and all that makes our campus on the hill so unique—its prestige, charm, approachability—in essence, its character. The signature should be used as often as possible and should always be treated with reverence as the face of our brand: