The new UNDP brand embodies all the progress we have made over the last few years. By redefining ourselves and by communicating with new messages and a new logo, we are helping people to understand our unique role in the world of development.We are also giving ourselves a powerful tool to facilitate further progress.
United Nations Development Programme Graphic Standards
UNDP is the UN’s global development network, advocating for change and connecting countries to knowledge, experience and resources, to help people build a better life. We need to communicate this idea in all that we say and do. Our brand is much more than our logo: it is how we define what makes UNDP unique in its field.
The Graphic Standards were produced to help you apply the new brand in a correct manner. I urge you to use this manual as a guide in your own work, and to share it with design consultants and printers who work with UNDP.
We also recommend that you familiarize yourself with the core branding messages (see page 15), the Policy on Logo and Name Usage (see p. 4) and key policy instruments, such as the UNDP Publications Policy.
By applying our new logo, correctly and consistently, you can help to demonstrate that we are indeed one network offering a consistent level of quality and best practice around the world.