The Volvo Group’s Facility Design Guidelines is an explanation, description, and workbook for planning your new Branded Dealer Facility.
This guide is intended to serve as a resource for dealers, architects, contractors, and engineers.
The Facility Design Guidelines consists of concept plans, descriptive charts, threedimensional space renderings, and material/furniture specifications to aid in design and development of a branded facility, whether it is a new build or renovation.
Volvo Facility Design Guidelines
Site conditions and interior space allocations will differ; modifications and alterations of final architectural and engineering drawings may be required to match your exact needs.
Changing environmental conditions require that the Facility Design Guidelines be considered a living document. Each page of this manual is labeled with a date.
Please keep your manual current by visiting the Dealer page of the Trucks Dealer Portal to download updates.
Contents
Introduction 1.0
Building the Totally Integrated Package 1.1
The Importance of Visual Identity 1.2
A Call to Action 1.3
Looking Towards the Future 1.4
Multi Brand Communications 1.5
Design Philosophy 2.0
Basic Principles 2.1
Key Objectives
Three Part Strategy
Strategic Adjacencies 2.2
Exterior 2.3
Interior 2.4
Sales Center
Reception Counter, Welcome Pylon, History Wall
Parts Department
Parts Counter, Brand Display Wall, Floor Fixturing and Sales Signage
Service Department
Service Write-up Counter, Drivers’ Lounge
Service Shop, Service Annex Building
Site Planning 3.0
Overview 3.1
Site Plan Layout 3.2
Site Design Considerations
Future Expansion
Medium
Variations
Lot Signage 3.3
Wheel Stand
New and Used Trucks Banner Systems
Exterior Communication Elements 3.4
Dual Pylon
Directional Sign
The Building Exterior 4.0
Overview
Dual Facility 4.1
Major Elements 4.2
Building Finishes 4.3
Building Signage 4.4
Channel Letters
Bulldog Logo
Dealer Name
Department Entrances
The Building Interior 5.0
Layout Principles 5.1
Department Adjacencies
Traffic Flow: Customer and Operations
Space Requirements 5.2
Principles of Variation 5.3
Medium
Large
Small
Floor Finish Plan 5.4
Reflected Ceiling Plan 5.5
Interior Signage 5.6
Sales Signage
Parts Signage
Service Signage
General Signage
The Sales Environment 6.0
Overview 6.1
Key Components
Reception 6.2
Reception Counter
Brand Identifier 6.3
Overhead Brand Banners
History Wall
Truck Displays and Product Information 6.4
Welcome Pylon
Wheel Stand
Informational Kiosk
Sales and Financing Offices 6.5
Layout, Finishes, Furniture, Wall Art
Wall Art
The Parts Environment 7.0
Overview 7.1
Key Components
The Retail Store 7.2
Branded Wall Fixture
Floor Fixture Gondolas and Pallets
Parts Signage
Parts Counter and Work Area
Wall Graphics
Dealer Community Board
Parts Signage, Warranties and Policies
Wall Covering Brand Imagery
Parts Counter 7.3
Back of Counter Parts Display
Offices 7.4
Parts Warehousing and Storage Equipment 7.5
Overview
Warranty Staging
Shipping and Recieving
The Service Environment 8.0
Overview 8.1
Key Components
Service Write-up 8.2
Service Counter and Work Area
Branded Promise Messaging
Service Menu Boards
Drivers’ Lounge 8.3
Overview
Media Center
Kitchenette
Business Center
Wall Covering Brand Imagery
Service Shop 8.4
Overview, Finishes
Tools and Equipment Requirements
Brand Promise Banners
Off-Site Express Services 8.5
Overview
Getting Started 9.0
Why Choose Miller Zell 9.1
Appendix 10.0
Visual Identity
Volvo Brand Symbol
Volvo Display Font, Body Font, Corporate Color
Mack Brand Symbol
Mack Display Font, Body Font, Corporate Color
Colors and Materials
Exterior Finishes
Concretes and Alternatives
General Interior
Office and Adminstration
Drivers’ Lounge
Men’s Restrooms
Women’s Restrooms
Exterior Finish Schedule
Interior Finish Schedule
Lighting Schedule
Furniture Schedule
Source List