THIS SPONSORSHIP IDENTITY IS FOUNDED ON THE CHEMISTRY THAT EXISTS BETWEEN OUR RIGOROUS APPROACH AND OUR PASSIONATE AMBITION. WE CALL IT DUALITY, AND IT GUIDES EVERYTHING WE DO.
Like a victorious football team, our success is built on the twin foundations of a painstakingly rigorous approach to work and an all-encompassing passion for winning. This combination of composed methodology and emotional drive brings a positive friction, like a spark of energy, which delivers the momentum to achieve a “winning performance”.
By carefully expressing these two equally important sides of our character, we display how our ambitions in football link effortlessly with our masterbrand positioning. It’s all about attitude, connectivity and, ultimately, winning. Duality is not about the coming together of two different or opposing elements, but two parts combining to create a whole.
By showcasing the balance between Rigour and Passion, we tell the credible story of Castrol’s football sponsorship.
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10.06.2012 09:25
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