A fresh image
When the way a company sees itself changes, it follows that the visual corporate image must change too. URSA has changed. In future we shall be spotlighting not just product quality but also the quality of our services. Our new corporate image will evidence this, presenting us to our target customers as modern, reliable, competent, customer-orientated and self-assured.
If that is how we wish our customers and partners to see us, that is how we have to act and present ourselves accordingly. Part of that is ensuring that we always observe our rules for corporate design. The more consistently we can promote our corporate image, the more effective it will be both within the company and in the outside world.
This manual is intended for all URSA colleagues and outside agencies which work to promote the URSA brand.
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作成日
2012年06月10日(日)05:16
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1999年12月30日(木)19:00
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6.09 Mb
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BrandEBook.com
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2
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