Amer Sports Corporate Identity Manual

Published in PDF Brand Identity Guidelines Download Recommends

The Amer Sports’ -corporate identity has been updated to provide a more integrated framework for all of the Group’s brands and resolve issues related to how the Group’s corporate and product brands interact.

This update builds on these principles and is designed to provide a more consistent and systematic set of guidelines covering all the main areas of usage. Detailed guidelines covering individual brand identities will continue to be covered by the relevant brand guidelines.

The main principles are as follows:

Amer Sports Corporation does not list all the brands on its official stationery. The brand logos are used in more visible contexts such as company advertising, signage, web site, and, also in some level in the powerpoint template.
Amer Sports Sales organizations use the Amer Sports look and feel. Brands and brand HQ’s have the freedom to develop their brand identities – but must connect it back to Amer Sports by stating “An Amer Sports Brand”.
In order to underline our specialist approach, brand representatives in sales offices may use the identity of the brand they represent.

No major changes have been introduced. Instead, the focus has been on clarifying areas that may have lacked sufficient explanation previously, and adding further guidelines in new areas.

These updated guidelines are designed to help ensure that we at Amer Sports project and promote a strong and dynamic corporate identity in all of our contacts – towards our business partners, our retail customers, the end-users of our products, our other stakeholders, and society as a whole.

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