The University of South Australia operates in a competitive tertiary education sector where reputation, name and image are valuable assets.
These directly influence the choices that people make about where to study, research, work or invest funds to support university activities. The rapid rise in accolades and achievements by the University in recent years is not always reflected in the public perception of our institution. This will take time to develop, but must be supported at every opportunity with appropriate and consistent branding in all of our communications with our many audiences.
University of South Australia Branding and Style Guide
In the case of a rapidly developing reputation, such as the University’s, it is especially important to avoid‘brand fragmentation’ by using multiple variations of the corporate identity.
The approach to presenting the branding of the University visually is developed by the Marketing and Development Unit (MDU) and endorsed by the most senior marketing executive of the University, the Pro-Vice Chancellor: International and Development. The overarching policy is the ‘Code of Practice:
Marketing the University’ that is available on the University website. Every member of staff has a responsibility to adhere to this Branding and Style Guide.
This version of the Guide includes some updates to logos and corporate signatures and their usage to reflect the evolution in our brand, and to improve its flexibility for use in a variety of circumstances. Please take the time to read this and if you need any assistance contact MDU or the marketing representative in your area.