Welcome to British Gymnastics.
These guidelines have been carefully created to ensure your brand is kept consistent throughout a variety of applications, from club leaflets to large scale competition banners.
British Gymnastics Brand Guidelines 2012 LR
Proposition
A proposition sets the tone for a brand- a rallying cry for all employees and members. BG is a community, an art form, a freedom of expression and wellbeing for children and adults alike. ‘More than a sport’ is inclusive and future-proof for gymnastics on any level and all disciplines.
Values
What we stand for
Our values are a key part of the new brand. Each are facets of our personality informing our behaviour and tone of voice across all levels of our communication.
The chart below illustrates our shift from where we were toward where we need to be.
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