Standing out
How we connect with our audience has a lot to do with how we present ourselves as a brand. But branding is more than just a name and a logo. It’s a representation of who we are and why we’re different. When we communicate about our university, the right words, images and design can reveal who we are – which is just as important as what we do.
Keller Graduate School of Management Brand Guidelines
Connecting as a brand
Branding is about building a relationship with our audience. When we talk about what we do in a consistent, clear and accessible way, we lay a foundation of familiarity and trust. Whether addressing potential students or our own employees, creating a strong connection by addressing their unique needs is key.
One university
Together, Keller Graduate School of Management and DeVry University make up one greater university, and our brand identity should be aligned and consistent. By leveraging the strong recognition of DeVry University and the high consideration of Keller, we can strengthen our position in the marketplace.
In order for our branding to contribute to our future success, everything bearing the Keller name or logo should follow these guidelines. By carefully managing our brand, we can cultivate our presence, create enduring relationships and stand apart from our competition.