Every organization has a specific public identity — an identity formed in part by the look of its printed materials, TV appearance, web site, etc. Each element of communication contributes to the overall impression that people have of the organization.
When an organization’s identification program is a coordinated one, it projects a unified character that effectively reinforces all of its activities. The Half the Sky movement is cutting across platforms to ignite the change needed to put an end to the oppression of women and girls worldwide, which is the defining issue of our time.
Half the Sky Movement Identity Guidelines
Consistent use of the visual identity will help increase the recognition and strengthen the presence of the brand in key media (digital, broadcast) and will imbue a sense of pride in the Half the Sky movement.
The purpose of this manual is to explain the components of Half the Sky visual identity program, to define its graphic design standards, and to illustrate how these standards should be applied.
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