This Graphic Standard Manual was established in order to guide the use and protect the brand identity of the Canada Games Council, the Canada Games and the Canada Games Movement. This following pages will provide templates, policies and procedures that ensure the use of the Canada Games logo, pictograms and wordmark(s) is consistent and maintain the highest possible standard for reproduction.
Jeux Du Canada Games Visual Standards Guide
The following guidelines cover the use of the above within a range of applications. While every attempt has been made to cover the basis for most applications, how to adapt these guidelines to new or emerging communications products will be systematically reviewed.
The Canada Games aspires to become a powerful Canadian sport icon, symbolic of a Movement which makes a difference in people’s lives. They inspire young athletes to participate in sport and serve as an essential contributor to the achievement of their ultimate goals. As such, we must safeguard the integrity of all graphic elements to ensure the value of our marks remains of the highest degree; all use of the CGC’s marks must be submitted to the CGC for approval, using the approval form provided in this manual.