This document sets out the rules and responsibilities applicable to all information and promotion activities related to the implementation of the Latvian-Swiss Cooperation Programme (“LSCP” or “Programme”), regardless of whether these activities are undertaken by Executing Agencies of projects financed or cofinanced by the LSCP, by Latvian Intermediate Bodies, the National Coordination Unit (NCU), or the Swiss Agency for Development and Cooperation (SDC) and the State Secretariat for Economic Affairs (SECO), as the case may be through the Swiss Contribution Office for Latvia (SCO).
Latvian-Swiss Cooperation Programme Information and Promotion Guidelines
2.1 General objectives
Main objectives of the informational and promotional activities within the LSCP are as follows:
—— to inform general public about the LSCP, its implementation and results, in particular to raise awareness on the Swiss contribution to the social and economic cohesion of Latvia,
—— to promote the objectives of the LSCP, as well as the benefits arising from the implementation of the Programme,
—— to contribute to the transparency of the LSCP.
2.2 Key messages
Messages concerning the LSCP shall take into account the main goals of the Programme, i.e. the reduction of social and economic disparities between Latvia and more advanced EU countries, and in Latvia - between less and better developed regions.
The main objectives of the Programme can be elaborated so that the objectives of all focus areas convey the following messages:
—— The Swiss funds contribute to the reduction of economic and social disparities between Latvia and the more advanced countries of the enlarged European Union,
—— The Swiss funds contribute within Latvia to the reduction of economic and social disparities between the dynamic urban centers and the structurally weak peripheral regions,
—— The Swiss Contribution is an important element of the bilateral relations between Switzerland and Latvia.
2.3 Target groups
Information and promotion activities on the LSCP shall be addressed to the following groups:
—— general public
—— beneficiaries and potential beneficiaries,
—— media (e.g. press, TV, radio -local and countrywide, Internet),
—— social partners, business environment, NGOs.
General public
The messages to the general public shall aim to raise interest in and create favorable atmosphere around the Programme, as well as to build awareness of its objectives and benefits resulting from its implementation.
The communiqués should use simple vocabulary and avoid abbreviations.
Media
Information shall concern country-wide and/or regional media, depending on the type and aim of the activity.
The communiqués addressed to the media shall be simple and concise, avoid technical vocabulary but yet include content-related comments if needed.
2.4 Communication tools
Information and promotion activities can be conducted through:
—— Opening/closing/information conferences, promotional events for general public (forums, fairs, open days),
—— Contacts with media:
a. press conferences, briefings, interviews,
b. press releases, newsletters, articles etc.,
c. spots, promotional films, radio and television broadcasts,
—— Info points (general and of specific focus areas),
—— Publications - electronic and paper (brochures,
folders, leaflets etc.),
—— Websites,
—— Workshops,
—— Other promotional materials.
The above list presents standard, most commonly used tools and is not exhaustive. All actors may undertake additional activities if they serve effectively the purpose of informing about and promoting the LSCP and remain in correspondence with the project costs and its nature. Information and Promotion Guidelines 2 Information And Promotion of the LSCP and remain in correspondence with the project costs and its nature.