accoya brand guidelines 2014

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Accoya® is the first wood of its kind to become available on a commercial scale. Significant investment has been made in developing the product and its distinctive name and identity.

The values that the Accoya® brand identity encompasses are relevant to everyone, from the pioneers of the product, to partners, shareholders, licensees, customers and, ultimately, to end users. They offer reassurance of quality and reliability and, if all related products and communications carry the brand consistently, everyone in the chain can be safe in the knowledge that they are dealing with the genuine product.

Everyone involved has a part to play. Every message or visual signal we send out influences people’s views of Accoya® wood. We will all benefit from living up to the brand and creating the right impression.

With careful guidelines and control, Accoya® wood will be recognised and valued the world over.

ACCOYA® BRAND VALUES

The way in which the Accoya® brand is communicated is influenced by its practical and perceived values.
All Accoya® communications should take into account the following values:

Premium
Accoya® wood is a high quality product offering the very best in wood performance – this is why all communications should be of the highest quality and consistency.
This will, for example, influence the tone of voice and the quality of paper used for printing.

Confident
Accoya® wood is the leader in its field, with a confidence in a process that has been meticulously researched and developed over many years. Communications should be stylish, consistent and authoritative.

Strong
The Accoya® wood brand has many strong performance credentials and strong and distinctive branding.

Trusted
Accoya® wood can be trusted in many ways - to perform to the highest standards, to be sourced from certified, sustainable forests, to be non-toxic, to be reliable etc. The preferred use of FSC paper for print reflects this value.

Contemporary
A high technology wood that meets today’s demands for performance and sustainability. The Accoya® wood brand has a contemporary, distinctive look that differentiates it from direct and indirect competitors.

Straightforward
Accoya® is wood – only better. The branding has clean lines and a clear message. Communications should be clear and direct, imparting information in a language that can be easily understood.