Who we are and what we do
Invest Northern Ireland is Northern Ireland’s leading economic development agency and we are committed to increasing the wealth and prosperity of Northern Ireland by delivering expertise and resources to accelerate the creation and growth of businesses.
Our aim is to enable our clients and local businesses to be entrepreneurial, innovative and achieve international success. We do this by providing an extensive portfolio of advice, assistance and support for businesses of all sizes within every industry sector.
Our programmes have a single, common goal - to help businesses in Northern Ireland achieve the level of turnover and performance required to increase competitiveness and succeed in a global marketplace.
Invest Northern Ireland brand identity guidelines for third party organisations navigationa
How we want to appear
Our corporate identity is one of our primary assets. Its purpose is to develop an awareness of our activities and present a unified style and personality of the organisation to its various audiences.
Everything about Invest NI is contemporary, professional and approachable and we want our communication materials to reflect these qualities. How our brand is perceived will depend on how the visual and written elements come together across the full range of communication platforms and media channels.
These elements must not only come together successfully, but they must also be consistently portrayed. Our corporate identity, applied with accuracy and discipline, will help to achieve the right image for Invest NI in the marketplace.
This manual has been prepared as the definitive guide to our corporate identity and sets out the necessary rules and guidelines for use of the Invest NI logo, colours, typeface, photography, approved content and the design and production of promotional and programme literature.
We hope that you will find these guidelines informative.
