This publication is dedicated to providing a set of guidelines that can be used by Altona communicators to consistently reinforce the new and positive image of our town. Every time a person or organization is engaged by our town it contributes to this image. Stationery, business cards, publications, newsletters, advertisements, web sites, flyers, signs — and even Altona residents themselves — all contribute towards reinforcing a positve and effective brand.
Altona Graphic Standards Guide
Positioning statement
Altona is an attractive, safe, progressive community which provides quality cultural, recreational and educational services for all ages and offers employment and entrepreneurial opportunities within a safe, sustainable environment.
The people of Altona have a ‘can-do’ spirit and share core values of hard work, friendship, pride in their community, volunteerism and achievement and support one another in everything they do.
Brand personality
pride
The people of Altona show pride in their town — from the cleanliness of the community to the safe and welcoming environment — area residents are proud to call Altona home.
opportunity
An energetic and creative workforce combined with vast economic and natural resources make the Altona a smart choice for business and industry. Located in the heart of the Mid-Continental Trade Corridor the town has access to 1.3 million people within a 100km radius.
good living
There is no better place to raise a family than Altona. Healthy, positive activities for children and adults are readily available and residents have the freedom to grow and follow their dreams.People are friendly and there is a real sense of community spirit in Altona.
natural
The wide open spaces and peaceful easy feeling of visiting or living in Altona is good for the soul. Altona boasts the most hours of sunshine anywhere in Western Canada and you are free to spread your wings and enjoy the great outdoors and soak in the sun, clean air and fresh water.